Simply the clearest and most comprehensive introduction to financial reporting available. No accounting background is required. “Finally, a handbook that takes the mystery out of accounting principles.” —Margi Gandolfi, VP Marketing/Strategic Planning of New York Blood CenterThis edition replaces all previous editions of this bestselling title based on the revised and expanded edition corrected and back to the basics.Financial Statements is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a snapshot of any company’s financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book’s uniquely visual approach, you’ll be able to see exactly how each transaction affects the three key financial statements of the enterprise. Each statement paints a different and essential picture—the “three-legged stool” of company reporting:• The income statement shows the manufacturing (or service offerings) and selling actions of the company that result in profit or loss during a period. It gives a very important perspective on the company’s performance, its profitability.• The cash flow statement details cash into and out of the company for a period. You need money to make money. Running out of cash is bad. Duh.• The balance sheet records at the end of a period, an instant in time, what the company owns and what it owes, including the owners’ stake, called shareholders’ equity.  Read more

An essential guide to real-world derivatives tradingFX Derivatives Trader School is the definitive guide to the technical and practical knowledge required for successful foreign exchange derivatives trading. Accessible in style and comprehensive in coverage, the book guides the reader through both basic and advanced derivative pricing and risk management topics.The basics of financial markets and trading are covered, plus practical derivatives mathematics is introduced with reference to real-world trading and risk management. Derivative contracts are covered in detail from a trader's perspective using risk profiles and pricing under different derivative models. Analysis is approached generically to enable new products to be understood by breaking the risk into fundamental building blocks. To assist with learning, the book also contains Excel practicals which will deepen understanding and help build useful skills.The book covers of a wide variety of topics, including:Derivative exposures within risk managementVolatility surface constructionImplied volatility and correlation riskPractical tips for students on trading internships and junior tradersMarket analysis techniquesFX derivatives trading requires mathematical aptitude, risk management skill, and the ability to work quickly and accurately under pressure. There is a tremendous gap between option pricing formulas and the knowledge required to be a successful derivatives trader. FX Derivatives Trader School is unique in bridging that gap. Read more

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty. Read more

Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.  What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages. Read more

Accounting Made Simple: Master Financial Principles Step-by-Step Without The Confusion or Stress.⬇ Includes Free Digital Bonuses!📊"Accounting is the backbone of every successful business and personal financial plan. From understanding financial statements to mastering bookkeeping and taxes, accounting empowers you to make smarter decisions and achieve your goals."As a professional, small business owner, or student, learning accounting can feel like an uphill battle. It’s easy to feel overwhelmed when faced with unfamiliar terms, complex concepts, and the fear of making costly mistakes.You might commonly find yourself believing that: Accounting is too hard to understand and feel intimidated by its complexity.You're not good at math and worry it will stop you from mastering key concepts.You feel lost in the endless jargon and complicated processes, making accounting seem out of reach.Struggling to find time to learn while managing work, family, or business responsibilities.📉 These challenges stop many from unlocking the full potential of accounting knowledge, but what if you had a clear, beginner-friendly guide that simplifies every concept and teaches you actionable steps?⭐ "Accounting for Beginners" by Finance Knights Publications is your step-by-step guide to mastering accounting principles without the stress. By the end of this book, you'll confidently manage your finances, grow your business, and make informed decisions for long-term success.What You'll Discover in This Book:✅ The accounting equation and why it’s the foundation of every financial system.✅ How to create and analyze balance sheets, income statements, and cash flow statements.✅ The key differences between financial, managerial, and tax accounting.✅ The double-entry accounting method made simple—no confusion, no fluff!✅ How to properly track and categorize income, expenses, and liabilities.✅ Strategies to audit-proof your business and avoid costly mistakes.✅ GAAP standards simplified—what you need to know and why they matter.✅ How to leverage accounting software to save time and money.✅ Budgeting basics to help you plan, track, and grow your finances.✅ Practical tax-saving tips that anyone can use.✅ How to prevent fraud with smart accounting practices.✅ Real-world examples to understand financial statements at a glance.✅ And so much more!Free Bonuses Included with Your Purchase:📘 Accounting Templates Pack: Cash Flow Statement, Balance Sheet, and Budget Tracker to streamline your financial management.📗 Chapter Bonus: Detecting and Preventing Financial Fraud: Learn how to identify warning signs and implement strategies to safeguard your finances.No more excuses! Start mastering accounting today. Scroll up and click 'Buy Now' to take action Read more

The global oil market is no longer solely influenced by the supply and demand of physical oil barrels. In today's landscape, financial barrels traded by hedge funds using quantitative algorithms and dealers managing large portfolios of oil derivatives are equally crucial in determining the price of oil. This book offers a fascinating insight into the world of oil derivatives, exploring the quantitative models and trading strategies used by professional market participants. With a focus on oil options and volatility trading, the reader is taken on a journey through the story of this market, narrated by one of its pioneers who managed a highly successful trading business for almost a quarter of a century. Bridging the fields of energy economics and mathematical finance, this book demonstrates how the science of trading can unearth unique opportunities in the oil market. Written for aspiring quantitative traders and academic researchers alike, it offers a rare glimpse into the opaque and secretive world of oil derivatives, showcasing how it operates in practice. Read more

Shift Your Pricing Strategy from Guesswork to FrameworkThere are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail. Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into the pages of this book. What he found out is that pricing, like great music, is all about finding what works for you. You'll learn how to: Lay the groundwork for value-based pricingLearn the right (and the wrong) way to monetizeUnderstand why most pricing efforts failMaster the art of packagingGet better at pricing over timePaired with interviews with experienced SaaS veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that's unparalleled even in a crowded market. It's the only pricing playlist you'll ever need. Read more

NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA★ 2022 update out now. Please find instant access on the website ★★ Go to: https://psychologyofpricing.com/ => Readers Area ★"Favorite 5 Books on Pricing"―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21How to Make Your Prices (Almost) Irresistible?Discover the Power of Psychological Pricing.Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products' or services' benefits they pay for (value-based pricing).The Handbook on the Psychology of Pricing sheds light on what happens in your customers' minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people's perception of prices.More specifically, you willDiscover how to make your pricing more attractive and, thereby, lift sales and margins for your business.Learn how to increase customers' willingness to pay for your products and services.Find how to reduce the attention to prices in buying decisions.Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver. Read more

Sales leadership essentials for an era of rapidly advancing digital technology.Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future.With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams. The book covers the fundamentals every sales manager needs to know and explores today's most challenging issues around digital: bringing value to informed and self-sufficient customers while managing the business; hiring, developing, and retaining the best talent; managing sales in the remote, multichannel world; using AI and analytics to support critical decisions; navigating change with continuous improvement; and building the next generation of sales information hubs.Your job as a sales leader is vast and dynamic. This handbook is a collection of proven and forward-looking ideas to help you, your salespeople, and your customers win.HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role. Read more

PREPARE FOR YOUR WORLDVIEW TO BE SHATTEREDWhat if everything you thought you knew about pricing your services was wrong?In this provocative manifesto, Jonathan Stark pulls back the curtain on the insanity of hourly billing. Once you see it, you can't unsee it."Hourly Billing is Nuts" will:Challenge your deeply held beliefs about the value of your timeExpose the hidden costs of the "hourly mindset" to you and your clientsReveal why even your most successful projects are leaving money on the tableIgnite a paradigm shift in how you view your professional worthThis isn't a step-by-step guide—it's a wake-up call. Stark's passionate arguments and real-world examples will force you to question everything you thought you knew about pricing. Whether you're a freelancer, consultant, or agency owner, this book will transform your perspective on your work and its value."If you’re still billing by the hour, then you must read Hourly Billing Is Nuts!"- James Pearson"Every freelancer who bills hourly should be FORCED to read this book!"- Matt Inglot"I landed a $25k monthly contract on account of the advice in this book."- Sam SelikoffAre you ready to break free from the tyranny of the timesheet?Open this book and prepare for your 'aha' moment. Your future self will thank you. Read more

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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.In this engaging and practical narrative, Simonleaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more―as a consumer or as a business person. You will never look at pricing the same way again. Read more

Power-up your investment portfolioVolatile energy prices and a rapidly changing energy industry provide investment opportunities for savvy investors and dangers for uninformed ones. Natural gas fracking has the raised the concern that the world may be awash in cheap oil and natural gas. A decade of record high temperatures has replaced concerns about shrinking fossil fuel supplies. Alternative energy technologies like batteries, solar, and wind are shaking up utilities. Constant innovation and changing markets remains the hallmark of the energy sector.Written by a leading expert in the energy sector, Energy Trading and Investing, Second Edition covers this exciting market discussing topics that range from traditional and emerging markets to need-to-know financial principles and proven investing strategies. A longstanding veteran of Wall Street trading and the energy sector, Davis Edwards provides detailed information on every topic important to energy investors, including:• Natural gas, electricity, petroleum, coal, weather, and emissions markets• Details on financial products, like futures, forwards, swaps, and options• Deal structuring examples explaining spread options, spatial load forecasting, and tolling agreements• Coverage of specialty electricity markets - capacity, financial transmission rights (FTRs), power purchase agreements (PPAs), and ancillary services• Explanations of natural gas transportation, storage, and swing option contracts• A practical introduction to market risk, credit risk, and model risk management.This hands-on guidebook covers topics for professional traders, individual investors, MBA students, and energy market participants. Jargon from both the financial industry and energy market is fully explained and the math is made accessible to the average reader. Regardless of your background, Energy Trading and Investing will provide you with a comprehensive understanding of energy trading. If you’re a serious trader, you need to understand the energy markets, and Energy Trading and Investing is the only book you need to trade successfully in this vibrant sector. Read more

The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging. Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices. As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions. In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Although customer valuation is central to pricing decisions, firms often struggle to reliably estimate value. The book offers a number of analytical approaches for estimating customer valuations of product and service attributes.In addition to the usual cost-based price determination, the book provides guidance for firms in developing pricing policies when costs to serve vary from customer to customer — a feature frequently seen in many services.Additionally, it provides an overview of commercial and government procurement contracts to demonstrate how the client and the vendor use contracts to manage cost-related risks.When firms with fixed capacity face fluctuating demand, firms set prices to balance the demand and capacity to serve. The book presents an overview of dynamic pricing strategies for perishable services, with particular focus on hospitality, airline, and rideshare industries.In keeping with current trends of online shopping, the text highlights the pricing issues related to electronic retailing, including online experiments to estimate price effects, identifying demand dependencies through collaborative filtering, and managing prices under omnichannel shopping by customers.The book concludes with some guidance for firms on how to create a pricing organization within a firm for implementing and monitoring pricing strategies. Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite. Readership: Students and faculty interested in the pricing function, general management and corporate strategy. Read more

Praise for IMPLEMENTING VALUE PRICINGA Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is a must-have and a terrific book." —Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com"We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer—he's a mover and a shaker on a mission. This is the End of Time! Brilliant." —Paul Dunn Chairman, B1G1® www.b1g1.com"Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me—and to my customers—have been immediate, significant, and ongoing." —Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com"Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." —Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination Read more

A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increasesThe payoff for implementing price increases without losing customers is massive! Effective price increase campaigns are far more effective at boosting topline revenue and generating profits than acquiring new customers.The problem is that price increase initiatives―whether broad-based or targeted to specific accounts―strike fear and anxiety into the hearts of sales professionals and account managers who are tasked with selling them to their customers. Approaching customers with price increases sits at the tip top of the pantheon of things salespeople hate to do because they fear that raising prices will reduce sales volume or open the door to competitors.Yet when sold effectively, customers accept price increases, remain loyal, and often buy even more.In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.In each chapter, you’ll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations.You’ll learn:How to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and askingThe eight price increase narratives and three drivers of customer price increase acceptanceHow to neutralize and get past the five big price increase fears and anxietiesHow to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitorsThe 9-Box Risk-Profile Framework for targeting accounts for price increasesA repeatable process for confidently approaching price increase conversationsThe Five-Step Price Increase Messaging FrameworkProven frameworks for reducing resistance and handling price increase objectionsHow to negotiate profitable outcomes with high-risk profile accountsWinning strategies for coaching and leading successful price increase initiativesFollowing in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, Objections, Inked, and Virtual Selling, Jeb Blount's Selling the Price Increase puts the same strategies employed by his clients―a who's who of the world's most prestigious organizations―right into your hands.Selling the Price Increase is an essential handbook for sales professionals, account managers, customer success teams, and other revenue generation leaders looking for a page-turning and insightful roadmap to navigating the essential―and nerve-wracking―world of price increases. Read more

Building upon the previous editions, this textbook is a first course in stochastic processes taken by undergraduate and graduate students (MS and PhD students from math, statistics, economics, computer science, engineering, and finance departments) who have had a course in probability theory. It covers Markov chains in discrete and continuous time, Poisson processes, renewal processes, martingales, and option pricing. One can only learn a subject by seeing it in action, so there are a large number of examples and more than 300 carefully chosen exercises to deepen the reader’s understanding. Drawing from teaching experience and student feedback, there are many new examples and problems with solutions that use TI-83 to eliminate the tedious details of solving linear equations by hand, and the collection of exercises is much improved, with many more biological examples. Originally included in previous editions, material too advanced for this first course in stochastic processes has been eliminated while treatment of other topics useful for applications has been expanded. In addition, the ordering of topics has been improved; for example, the difficult subject of martingales is delayed until its usefulness can be applied in the treatment of mathematical finance. Read more

Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices.The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%.The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth. Read more

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Līna will help you escape the commodity trap. In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more. Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To! Read more

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:Ticket pricingSeason ticket member retentionFan engagementSponsorship valuationCustomer relationship managementDigital marketingMarket researchData visualization.This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics. Read more